Yee for City Council

This flier for Joe Yee's campaign came in the mail the other day. The main idea behind this campaign advertisement is the fact that the three previous mayors are in favor of Yee. The front (the second picture) simply just says, "3 Mayors Agree, Joe Yee for City Council." It is using the bandwagon technique. If these three people that had served as Mayor, then they automatically get some kind of reliability. If three people that were able to run our city say that they are voting for Yee, then the majority of the people are going to believe that is all the power that they need. Something else that is worth pointing out is on the back side (the first picture). It starts out with "Dear Friends and Neighbors." He wants us to feel close to him rather than a leader and a follower relationship. By saying this, it is trying to show that he is connecting with the people in Sacramento and breaking down the barrier that separates us. Also, there is the picture on the side with Yee and his family. It has nothing to do with the connections that he has with the prior mayors, but it shows that he is a family man. They use the need to nurture, showing him standing next to his wife and his two children. It's trying to show how he is like all of us with our families living in the city of Sacramento.