Wear Your Hero

This years Majestic ad follows one guy as he carries David Ortiz on his back throughout the day. It is one of my favorite ads that comes on when I am watching a baseball game. The people at Majestic are trying to give you the idea that if you buy their jerseys, it will be like having the player with you (or more literally, on your back). They also through in a little wit and humor to make sure that their point is proven. They want the consumer to feel like they will be part of the franchise when they wear their favorite players jersey. They are trying to appeal to their customers interest.
P.S. My favorite part is when David Ortiz is in the wash, he just looks funny!