Innovators at Best Buy

This Best Buy commercial features several different people that had created something that we now use regularly. There were the guys who created the camera phone, the first text message, and the guy that gave you the ability to share videos. There were also the people who invented the popular apps of Instagram, Shazam, and Words With Friends. Something that is worth pointing out is that all of these people are men. As if they are telling us that men are the only ones that have the ability to create such popular things that are used in our society. I know that there are women innovators out there in the world, but the people at Best Buy just decided not to use them. There is also the idea that Best Buy wants their viewers to associate them with the innovators of the world. These people that created these apps and technology are very intelligent people.  Best Buy wants you to think of them as these very intelligent people. There is also the need for affiliation. If you notice, these apps are all ways that you can connect with people. There is the camera phone to take pictures of you and your friends, there is the video sharer so you can show your friends, there is the app called Words With friends (something you can't play by yourself). This all relates to the bigger picture that by going to Best Buy, you will be intelligent, have friends and be popular, and be on the cutting edge of what is new and popular in the technological world.