We are part of the Olympics too?

While I was strolling the aisles of Safeway one night, I came across this rack that was carrying different beads. This features a picture of Abby Wambach running with part of London in the background. These bread people are trying to convey the idea that if you buy their whole grain bread, you can be apart of the Olympic journey. It also gives the people that their grain will lead them to "glory." The word glory has different connotations. They could have used from grains to winning or fame but the word glory gives it a sense of self completion and a new way that people will see you. It also uses the advertising technique testimonial. With Abby Wambach running at you in full celebration, along with her signature in the corner, it attracts people to that product because they are aware of what great success she has done. It demonstrates the need to achieve. It identifies the product with winning, or "glory." It also gives a little hint of patriotism. Wambach is on the USA soccer team and will be representing the country during these games. It wants you to support the US while also supporting Wambach and her team along with their bread company.