Advertisements at Sports Games

Product placement is everywhere, from walking down the street to ball parks. While I was in Arizona during spring break for the Giants Spring Training, I notices how the padding lining the walls along the track were just advertisements. It ranged from Bank of America to Chevy cars. But due to the small space allowed on these padded walls, a lot of the advertisements could only hold there name and logo. Once again, reification is displayed. These kind of advertisements during sports games is not the only kind. While watching the baseball game last night, whenever a good play happened, they would call it the "Ford right choice." Ford, the car company, had nothing to do with the great catch that Sandoval made at third. They also have the "Coors light freeze cam" where they could freeze the shot to show you how close the play was at home. These advertisements have nothing to do with what is occurring in the game. To be honest, I never noticed these placements until we were given these media blogs as our assignment.