Monday, April 30, 2012

Dos Equis Commercial


Though I find these commercials incredibly funny and often joke about them with my dad, there is something to be said about them. The "most interesting man alive" really has nothing to do with beer. It is more of a way for the advertisers to show that this amazing man drinks a certain type of beer and you should too. It goes along with the bandwagon fallacy, also known as the everyone is doing it fallacy. In this commercial, no connection was made from the actions that this man did to their beer company. They are relying on the hope that you will just jump onto the bandwagon.
(I also recommend checking out the two popular comments of this video, they are hilarious!)

2 comments:

  1. dear megan,
    edit in the reality assumption about men.
    thanks,
    megan

    ReplyDelete
  2. I'm stealing your note to self because I agree that this ad makes a reality assumption by targeting men. Men are the ones who drink beer and care about the beer that they drink.

    ReplyDelete